Services
Design & Development

I’ve broken down my skills into separate design and development services. Each one comes with a short explanation of what it involves and how I can support your project. This way, it’s easy to see what fits your needs—whether you choose a single service or combine several for the best outcome.

I’ve grouped my skills into clear design and development services making it easier to see which services match your project needs. You can use them on their own or mix and match for the best results.

Design

Design usually begins immediately after an agreement is made. Since I see design and development as separate phases, much of the project planning happens in the design phase. Most design services depend on each other (except logo design), so they are listed in order but can be rearranged as needed

Architectural Design

A well-structured web application architecture serves as a clear blueprint, enabling the team to visualize data flow and minimize miscommunication before development starts. I also find it valuable to create data flow diagrams early in the project to fully understand the requirements and use them as a living reference. These diagrams are updated throughout each iteration to reflect any changes, which helps streamline development and enhance the user experience by proactively identifying potential issues and planning for scalability.

Maintaining this continuous point of reference throughout the project is extremely beneficial, and I also recommend including finalized data flow visuals and functional documentation as part of the final deliverables for future reference.

Wireframes

Wireframes play a crucial role in helping teams visualize the structure, functionality, and user flow of an application before any code is written. They establish the foundational layout of content and features, ensuring alignment among all stakeholders from the very beginning. Wireframing is also an effective way to identify potential issues early on, minimizing the risk of costly design or development changes down the line.

Personally, I prefer using Adobe XD for wireframing—it does a great job of conveying the application’s goals and requirements, while also supporting real-time collaboration and easy feedback via the cloud. That said, regardless of the tool, a well-designed wireframe should allow teams to test navigation and overall usability effectively.

Digital Style Guide

A digital style guide is essential for maintaining consistency, efficiency, and scalability throughout both the design and development phases. It provides a unified set of colors, typography, UI components, and design principles that everyone on the team can reference. I typically build style guides as HTML pages, making them easily accessible and shareable via a browser.

This approach ensures a cohesive visual identity across all screens, pages, and platforms, while also fostering better collaboration between designers, developers, and content creators. By serving as a central reference point, a digital style guide helps streamline the development process, minimize costly revisions and back-and-forth communication, and ultimately enhance usability—creating a more intuitive, familiar experience for end users.

UX/UI Design

My design approach focuses on creating digital products that are not only visually engaging but also highly functional, with the goal of delivering a smooth and enjoyable user experience. While I place strong emphasis on the UI (User Interface), I also prioritize the broader UX (User Experience), taking into account usability and intuitive navigation.

Design plays a pivotal role in shaping how users interact with and perceive a product. By thoughtfully aligning UI and UX, I aim to build experiences that are seamless, efficient, and truly engaging.

Logos

An effective logo should be visually striking, versatile across different sizes and media, and embody key characteristics like simplicity, memorability, timelessness, relevance, and instant recognizability. Simplicity is especially important—a logo should be easily identifiable at a glance, yet distinctive enough to stand out.

To ensure it stands the test of time, a great logo must remain clear and functional in various sizes, color schemes, and formats. I particularly enjoy the process of selecting the right colors and typography, as these elements help convey the right emotions while ensuring the design remains legible and impactful at any scale. Above all, the logo should accurately represent the brand’s industry, values, and identity.


Development

I’ve structured the development services without a set order since they can be used individually or together. Development often takes longer than design, so for projects over three weeks, I usually follow an iterative process. However, I can adapt to different workflows as needed to keep the project on track. My approach prioritizes efficiency, quality, and flexibility while ensuring a functional, user-friendly product. This includes setting clear expectations, timelines, and deliverables, along with ongoing feedback, improvements, and open communication.

Feature-Driven Development

With feature-driven development, each feature is built independently while ensuring smooth integration with the overall system. I like to break projects down into manageable feature sets, which promotes flexibility, ongoing enhancements, and the ability to quickly adapt based on feedback.

This method not only simplifies future updates but also gives stakeholders a clear view of the project’s progress. It supports faster release cycles through incremental updates, making development more efficient and responsive to changing needs.

When it comes to core application development, I’ve been using Angular since its early beta days nearly ten years ago, keeping up with every major release. I’ve built many feature-rich applications using Angular for the frontend and Node.js for the backend, always following best practices for performance, scalability, and maintainability. This experience has given me a strong instinct for building clean, efficient interfaces that meet modern standards and deliver great user experiences.

Dynamic Data

Delivering seamless backend support for frontend features requires a deep understanding of what makes a backend both reliable and high-performing. I typically prefer using a framework, as many offer built-in solutions for handling complex tasks, addressing security concerns, and managing unexpected issues efficiently.

Regardless of the chosen approach, a well-architected API should emphasize speed, scalability, reliability, and ease of use. It should follow a clear and intuitive structure, exhibit consistent behavior, and include robust controls that allow the frontend to handle high traffic without sacrificing performance.

Cloud Architecture

Before deploying an application to the cloud, it’s crucial to ensure the architecture is scalable, resilient, secure, cost-efficient, and performance-optimized. A thorough understanding of the full spectrum of cloud services is essential, as there are numerous requirements that must be addressed before the application becomes accessible to users.

This level of preparation often comes with experience—and with over a decade of hands-on expertise with AWS cloud infrastructure, I’m well-equipped to complete the circle, delivering high-performing, cost-effective applications completely optimized for modern cloud environments.

Content Management Systems

Whether you’re building a blog, business site, or e-commerce platform, selecting the right Content Management System (CMS) is key. It should be flexible, user-friendly, and robust enough to support your goals. Important considerations include strong SEO features, customization capabilities, security, integration options, in-depth analytics, and permission controls tailored to your needs.

Personally, I prefer using WordPress due to its intuitive interface, which makes it approachable even for beginners. Its high level of customizability allows me to build websites without constraints, adapting each project to specific requirements.

Standalone & Hybrid Pages

Before dismissing the value of static websites, it’s worth recognizing their many advantages. They’re ideal for straightforward, content-driven sites that don’t need frequent updates. Static sites are fast, secure, easy to develop and maintain, and often more budget-friendly than dynamic alternatives. Because content is pre-rendered and served without additional server processing, they offer a smooth, responsive user experience.

Hybrid websites also offer many of these benefits but retrieve data via HTTP requests from a backend. This makes secure implementation especially important. From a cost perspective, hybrid sites can be highly efficient—particularly when built using serverless architectures that are both fully managed and secure.


Contact Me

    Got questions or want to leave a note? Feel free to use this form! If you need more space or prefer a different method, you’re welcome to email me (Mitchell Morris) at contact-me@betavc.com. I check my messages daily and make it a priority to respond to every legitimate inquiry. So go ahead—pick your flavor and send me a line!